Brand Spotlight: Daub + Design // Made In Canada

Posted on

Daub & Design - Brand Feature Blog

Brand Spotlight: Daub + Design // Made In Canada

When we hear the statement ‘Made In Canada’, we immediately think of the brand Daub + Design. With a strong educational background in fashion, Lexi Soukoreff has put in the work to turn her passion into a career. It began with fashion merchandising at Blanche Macdonald Centre of Applied Design, followed by textile design at Capilano University and a Bachelor of Fine Arts from Emily Carr University – all in beautiful British Columbia. As a way to explore color and pattern, she started with swimwear. Upon successfully selling out of her pieces at local shows like Make It! she entered the world of what is know coined “athleisure”. Wanting to provide women with apparel that truly connects activewear and fashion she plays with colors and patterns that appeal to both the sophisticated and carefree. 

Unique, feminine, and laid-back luxe are words often used to describe this west coast label. Everything is produced in their Vancouver studio, west coast vibes infused into every piece. The hand-dyed nature of each garment instantly reminds us of the ocean and all the feels that come along with it. The sound of waves crashing, a deep breath of fresh, salty air, and the gentle exfoliation of sand between our toes. Yes, leggings can make us feel this way even in the middle of a Calgary winter and Daub + Design’s do.

 The fabric used is no joke. A jack of all trades, it pulls moisture away from the body into the fabric so you feel drier quicker, it’s breathability keeps you cool when things heat up, the anti-piling aspect means it will stay in great shape longer, and it’s undeniable soft. These qualities truly set them apart from comparative activewear and lifestyle brands. Each garment is designed and produced in Vancouver and local sewers are employed allowing D+D to support the local economy and to check-in on production to ensure high quality construction. It’s apparent that thought has gone into every design, for example, the waistband sits higher than traditional yoga pants meaning your assets remain concealed until you say so. 

Women are strong, beautiful, active beings. Our lives are busy and we demand more out of our clothing than ever before. We’ve got an endless supply of options however we don’t necessarily want to spend our life savings replacing clothing that wears out too quickly or spend our time changing outfits as we navigate our day. We adore Daub + Design for making fitness apparel that goes equally as well with our favorite white tee as it does with a leather jacket and booties. Go straight from yoga to dinner with the girls, no costume change, and let the compliments on your outfit roll in.

How we wear it

To yoga: with our Alo Yoga Ultra tank

To barre: with our Haze Bella Half Toe Sox

To dinner: with our Blue Life Fit Cozy Tunic

On Sundays: paired with our cotton Joah Brown Swing Tee

Image of Lexi From Kim James Photography

~xo HEMM

More Posts


Leave a comment

All blog comments are checked prior to publishing

Work Hard, Sweat Hard, Shop Easy Sweat Hard, Shop Easy
Sign Up, Stay Connected & Save

10% Off

First Purchase

 [With Discount Code // After Joining]

We've Sent You A

Confirmation Email

 [Confirm To Receive Discount Code]

Email Already Subscribed
Too Many Requests. Try Again Later.
Not A Valid Email Address

Create Account

Invalid Email Address
Email Can't Be Blank
Password Can't Be Blank
Account With Email Already Exists. Sign In.
Too Many Attempts. Try Again Later.
An Error Occurred. Try Again Later.

Thank You!

 [We've Sent You An Email. Visit Your Account.]

Welcome Back!